As a result of the coronavirus, many changes have been made by people to adapt to a new lifestyle that prioritizes security and health; the field of shopping has not been the exception and nowadays consumer behavior has changed, so it is necessary to know it and to know which products or services people are buying.
Type of purchase
Since the Covid-19 was declared as a pandemic by the World Health Organization (OMS) it has been evident that there is a prioritization of the consumption of services and basic products, that is, those that give well-being and health to people have had a significant increase in consumption by all. Currently, it can be seen that everything that does not provide real value to consumers has decreased, at the time of purchase they wonder if that product really provides what they are looking for.
Greater care
People over the last few months have begun to look more companies that benefit them, that feel identified with their vision, that offers them security in the preparation of products, care of their data or personal and simple attention. Previously, the consumption could occur more quickly because of the need of the people, however, that has changed and now consumers try to be much more careful with their choices, so it is very likely that those brands that do not stand out are removed from the market.
Digital consumption
The digital consumption has had a significant growth during the last months, because due to the social distancing and quarantine decreed by the governments of the different countries people has bought the products they need through the different web portals of each city, that is to say, the behavior towards digital shopping has changed and now it is much more used because it allows to continue acquiring products or services without having to leave home, which gives consumers the opportunity to continue protecting their health.
Reinvent yourself
As it has been possible to visualize the changes have been many and significant, for which each company and the item must adapt to a new consumer, as for example the delivery service detailed in Drones “Wing” of Google make essential deliveries in Virginia USA, found a method to continue selling and comply with security protocols.
In addition, with this turn that the coronavirus has caused to the world society could be said that it is a good time to create new things that can innovate on how are the current services therefore, it would be interesting to look for ways of undertaking as it is exposed in “Strategies to undertake today”.
What do you think about this topic? Do you think consumer behavior has changed?
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