When we have a small Company or we want to carry out a business, we can get the feeling of insecurity at the moment of thinking that we are going to compete against big companies, or we can even get to that another person is more powerful in the business that we want to carry out because they have more capacity to invest or we think that the circumstances are not the right ones at the moment and this blocks us; today we will share three examples of David vs Goliath cases in the business world since many small companies have achieved success although their competition is bigger.
IKEA
Ingvar Kamprad founder of IKEA, which by 1961 was a small furniture store, realizes that the price of furniture at that moment was very high and knew that he could make furniture more economical but to achieve this, Kamprad should make changes in his business, for this reason, he decided to travel to Poland although the circumstances for that year were the least favorable, he had clear his idea and decided to leave his comfort zone. This story shows the ability we must have to take action; the important thing is that David is more agile than Goliath. Today, the IKEA home decoration brand is recognized worldwide.
Honda vs Harley-Davidson motorcycles
In 1950 Harley-Davidson ruled the motorcycle market in the United States, for that moment went unnoticed a small entrepreneur named Soichiro Honda with the idea of creating motorized bikes, which could be easily fixed and very economical; but the engineering and marketing skills that had Soichiro completely changed the game to the heavy bike companies among those Harley-Davidson.
This story teaches us that when we start a business, we have to believe in ourselves, we are not going to think about how big the competition is, but we must believe that what we are going to do is all right and will lead us to success, that it is not about trying to be the best, it is about being winners.
Ben & Jerry´s
It is an American ice cream which began in a gas station in 1978, and its two founders Ben and Jerry decided to buy a correspondence course to learn how to make ice cream, this course had a cost of 5 dollars; the idea of them was to make different ice creams that had fruit pieces, others with chocolate and for that moment and ice cream like that was something unprecedented; Nowadays, they are a large ice cream factory, nationally they celebrate the anniversary of the company with a day of free cones where they give away more than a million cones. From this history, we have learned that the founders decided to attend and give importance to what the large ice cream companies at that time were ignoring, making unique ice creams, and provide social assistance. If you wish you can read our previous article entitled How should an entrepreneur think?
What do you think about this topic? Do you know another example of David and Goliath in business?
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