Jeff Bezos was born into a humble family and has come to become a world-renowned person thanks to not just thinking about the immediate but believing in the future, which is reflected in the company of which he is CEO, Amazon, doing history both for the impact it has caused at the business level and for its maxims for life, of which, in this article, we are going to talk about 7 rules applied by Jeff Bezos to achieve success.
Contents
No regret
You have to wait for the right moment to make decisions and according to Bezos, that moment is when you can minimize your regret. And on this is based his future life projection, since it is about taking actions that after a certain time have passed, are not a cause for regret for us, whether the results are satisfactory or not, it is about trying because many times it can cost more that “what if?”
Heart before head
This point has a certain relationship with the previous one, and it is about paying attention to intuition. In many cases, the passion for things is lost, the childish illusion that makes us want to undertake projects, and the intellectual side is allowed to dominate the passions when in many cases it should be the opposite and let itself be carried away by what the heart desires and feels right.
Focus on personal passion
A recommendation from Bezos for anyone who wants to undertake is to focus and focus on their passion, so, to build a company from scratch, as an entrepreneur you must choose something that interests you and is the point of intersection between creating real and genuine value to the client. It is in this way that large companies have emerged even before their items became a boom, as was the case with internet companies.
Focus investment
Many times we focus a large part of our attention, time and budget on marketing, when we really have to put all the effort into developing a great product, in such a way that it is the same consumers who recommend it, so you have to be patient also to be able to achieve it.
The name is the key
You have to make yourself memorable, and a good name is a key to being easily remembered and staying in the minds of consumers without question. Initially, amazon.com was conceived as “Cadabra”, a name that Bezos liked due to its relationship with the popular storybook spell: “Abracadabra”, but at the time his lawyer indicated that not everyone would understand the reference and that it was incidentally, something very dark related to magic.
Focus on the customer
Customers like variety, speed and low prices, which represents a maximum consumption that will not change in the short term, so you have to focus on working on the things that consumers like, this being the Amazon’s pillar of action, where Bezos himself indicates that it can be said very easy but it is a difficult task to achieve, so in many cases, it feels like being the host of a party.
Create a culture
The focal point of Amazon has been its customers, it has never lost sight of their requirements and attention, so its employees keep this focus always present; being the case that new workers can be included in the workforce and think that it is a boring company simply because they focus on the competition or the competitors and this is their primary motivation when for Amazon the motivation is its customers.
What do you think of this topic? Do you find Jeff Bezos’ advice useful?
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