It’s no secret that e-commerce is here to stay here and that 2020 has definitely sped up its adoption by many of the companies and businesses that were considering it for the future, and this has meant that consumer expectations are also developing in terms of convenience, interaction at the point of purchase and in setting up these new businesses driven by the spirit of entrepreneurship; Based on this, Facebook IQ conducted a study, and below we would like to share some points we found most interesting.
Facebook IQ Study
The study was conducted between August and September 2020 by Facebook IQ and executed by the renowned multinational market research and consulting firm Ipsos. The study consisted of an online survey with a sample of 12,500 people between the ages of 18 and 64 years old, belonging to 14 markets worldwide.
The comfort
We have already talked in previous articles about how Millennials are more productive by taking advantage of technology, which gives them more use of time, more productivity, and more comfort (a better life). This is the trend that this study has had, which has shown that 9 out of 10 people look for a way to save time, not to rest, but to use it to enjoy their loved ones, to devote it to their personal growth or their mental and physical health, or even to distribute it intelligently between the aforementioned and a new career or business project; in conclusion, by feeling more comfortable with the use of their time, they will dedicate it in a balanced way to continue growing professionally and personally.
Entrepreneurs
When an entrepreneur enters the market, he usually does so with high expectations combined with ingenuity, creativity, and in many cases, necessity. On the other hand, it has been detected that the local consumer immediately experiences this feeling that leads him to support this new venture, as he feels identified with this initiative due to his perseverance and sacrifice. According to the study, 91% of those surveyed affirmed that they support local entrepreneurs and businesses by actively purchasing such products or services; entrepreneurs can take advantage of and exploit this as long as they propose to satisfy the needs of consumers with products and services that at least match those already existing.
Do you have an opinion on this issue? Do you know another important factor for consumers?
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